Kim Kardashian’s Skims Isn’t the Only Celebrity Brand to Watch
From Beyoncé’s tease at a hair-care line to Gal Gadot’s Goodles, more celebs are peddling products in 2024.
Fame doesn’t always bring fortune, but attaching a famous name to an appealing product is a pretty reliable path. With loads of moneymaking tie-ups and investments in 2024, here are five enterprises in varying stages of growth poised for a big year.
Skims Gets Physical
Kim Kardashian’s Skims has upended the underwear industry, surging to almost $1 billion in net sales last year. After testing markets such as Paris and Hong Kong, she plans to open her first permanent shops in Los Angeles and New York in the coming months. It’s the start of an international store network with flagships following in more major cities. Established as a household name, Skims is considered by analysts to be a prime candidate for an initial public offering in 2024.
Dolly Works Overtime
Dolly Parton turns 78 this year, and she’s never been a more active businesswoman. She’s everywhere, selling branded cakes with Conagra Brands Inc.’s Duncan Hines and releasing several recent books that include a 2022 thriller co-authored with James Patterson. This year looks to be even busier. Parton has a new licensing agreement with Lifetime Brands for kitchenware and plans for a Dolly television network.
Beyoncé Does Hair
When Beyoncé Knowles announced plans for a hair-care line, she spoke of her first job sweeping in her mother’s salon. “I’ve always dreamed of carrying on her legacy,” she wrote in an Instagram post last May. There’s no word yet on what products Beyoncé plans to sell, but when they finally do appear after months of hype, be assured that her devoted Beyhive—still abuzz from her world tour last year—will be in an absolute frenzy.
D’amelios Dish Snacks
Charli and Dixie D’Amelio, at 19 and 22, respectively, are trying to convert social media stardom into a business empire. D’Amelio Brands started raising cash in 2022 from the likes of Fanatics Inc. billionaire Michael Rubin and Apple Inc.’s Eddy Cue, and last year it launched a footwear line featuring heeled boots and fuzzy slides. Their latest offering is Be Happy popcorn, on sale at Walmart. It helps that the sisters have about 6,000 times more Instagram followers than Orville Redenbacher.
Gadot Stirs the Pot
Wonder Woman star Gal Gadot is raising expectations for her Goodles line of boxed macaroni and cheese, with flavors such as Twist My Parm and Cheddy Mac, after raising $13 million from L Catterton, the private equity firm linked to Europe’s richest man, Bernard Arnault. The brand brought on new C-suite executives and is boosting production capacity as it prepares for a big distribution push after tripling sales of the noodles in 2023.