Quaker Oats Announced Aunt Jemima Will Return to Syrup Bottles

The Quaker Oats Co. announced that Aunt Jemima will return to the packaging of syrup bottles in 2025.In late October 2024, social media users shared a rumor that the Quaker Oats Co. had announced plans for the name and image of Aunt Jemima to return to syrup bottles in 2025.

For example, the Facebook page America’s Last Line of Defense claimed (archived) on Oct. 20: “Boycotts work! Quaker has announced that Aunt Jemima will be back on syrup bottles in 2025.”

According to the post, Quaker Oats allegedly said: “Our customers have spoken.”

Meanwhile, the Facebook page America Loves Liberty posted (archived) a similar claim on the same day: “Aunt Jemima will be back in 2025! Quaker announced that the iconic figure is back by popular demand! Boycotts work!”

Some social media users seemed to interpret the rumor as a factual recounting of real-life events. For example, one person wrote on Facebook: “Quaker has announced that Aunt Jemima (a cherished part of my childhood) will be back on syrup bottles in 2025: ‘Our customers have spoken.’ Maybe there is hope for our society after all!!!”
However, there was no evidence Quaker Oats had announced it was changing the name of its syrup product from its fairly new name, Pearl Milling Co., back to its original Aunt Jemima branding. Likewise, no reputable media outlets had reported on such news.

Rather, the rumor originated with ALLOD — a Facebook page that describes itself as a “network of trollery,” and adds in its intro: “Nothing on this page is real.” The network also owns Facebook page America Loves Liberty, among others, and the website The Dunning-Kruger Times.
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ALLOD also shared the fictional story on The Dunning-Kruger Times. That story contained numerous hints of the rumor’s satirical theme and began as follows: