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Tom Brady Roast: Netflix Comedy Exec on Removing Kardashian Boos and What’s Next



“Nothing is off limits. That’s what makes it must-see television and, in this case, must-see live television,” says Robbie Praw, vp stand-up and comedy formats at Netflix.

Robbie Praw is exhausted but he wouldn’t have it any other way.

The vice president of stand-up and comedy formats at Netflix is riding high after the Roast of Tom Brady, a live special that was two years in the making that he considers a huge success.

The three-hour live special, which landed right in the middle of the Netflix Is a Joke comedy festival, notched more than 2 million viewers and generated heaps of press coverage (including many stories on this very website). Praw sees landing Brady for the roast as a great example that, in the wake of the special’s success, opens the door for pretty much anyone to take the hot seat going forward

Despite the overwhelming success of the Brady roast, Praw — the former Just for Laughs programmer who has been with Netflix since 2016 — isn’t ready to talk about plans to run the same play again. Instead, Praw is focused on scoring points with his kids and snapping a photo with Clayton Kershaw and Mookie Betts as he makes his way to a stand-up night with the Los Angeles Dodgers that marks one of the few remaining Netflix Is a Joke events.

Read on for more from Praw about the Roast, editing out the boos for Kim Kardashian and why nothing was off-limits for the Brady special.

How did the Brady roast come together? Was getting Brady easy? Did he hesitate at all before saying yes? Was he originally who you went out for?

The Roast came in as a package with Tom Brady already attached. It was Jeff Ross and Casey Patterson who brought it in with Tom attached as a producer. This was over two years ago. Of course, Tom unretired so we had to put it on ice for a bit.

Brady was a good sport, taking heat on everything from his marriage to NFL scandals. Was he given a heads up on any of the material or was it all fair game?

I wasn’t in the middle of those conversations, but I don’t think so. You could tell by the look on everyone’s faces — even the comedians were surprised by what the other comedians were saying, or the other football players. Generally, on a Roast, you’re not giving the heads up. But he knew that people were going to come at him pretty hard. He’s been quite a student of the roasts, so he knew what to expect.

Were any jokes off limits?

Not that I’m aware of.

What was the reaction from Brady and his camp afterward?

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