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The Taylor Effect: How cities are renaming themselves for the Eras tour.




Cities across the world Taylor Swift’s Eras Tour has been one of the highest-grossing tours of all time.

are committed to making Taylor Swift feel at home.

From changing their names to making Swift the mayor, here are all the grand gestures.

In an unconventionally novel move, a city in Germany has temporarily renamed itself after Taylor Swift.

The move was suggested by Aleshanee Westhoff, a young fan who took the initiative to write to the mayor of Gelsenkirchen.


The humorous petition was made in honour of the pop star’s upcoming Eras Tour shows happening in the city.

For the next few weeks, the city of Gelsenkirchen will be renamed ‘Swiftkirchen’ but that’s not all.


The city has also installed a ‘Taylor Swift Tram’ for travelling around the city, which will be supplemented with more Taylor Swift paraphernalia around the city.


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